Courses @ NUIM.ie

• Define and recognise the core marketing concepts and basic marketing terminology (the “language” of marketing).
• Illustrate how consumers/customers make purchasing decisions and explain the socio-cultural and psychological influences on consumer behaviour.
• Explain what marketing research is and how it can be used to aid marketers in making meaningful marketing decisions.
• Describe what market segmentation is and understand how to segment a market according to different dimensions.
• Demonstrate the process of developing a marketing strategy, by choosing a target coverage strategy.
• Identify and explain the basic concepts and principles within important elements within the marketing mix (the basic “tools” of marketing).
• Differentiate between core selling functions and understand their relationship with the marketing role; describe the core issues at each stage of the personal selling process.

• 24 lecture hours; 56 private study hours.

• Continuous Assessment detail(s): Total Marks 100%. Continuous Assessment 40% One and-a-half-hour written examination at the end of the semester. Up to 40% of the marks will be awarded for continuous assessment

• Pass standard: 40%
• 40%
• Penalties: Standard Business & Law penalties for late submissions apply.

• One-and-a-half-hour written examination. Any continuous assessment mark will be carried forward.. Allowed to repeat in Autumn only if granted written Departmental Permission
• University scheduled written examination (Autumn): 90 minutes

For a full timetable search, go to NUIM Timetable. Venue locations can be found here.

Timetable at 25 May 2013 20:32:10 (24h)

• Advisory: This is the 2012/2013 Timetable.Students should check their timetable daily.Semester 2 commences on Monday January 28th 2013

Semester 1

Semester 2