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On successful completion of the module, students should be able to:
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Explain and critique the importance of e-marketing in the modern organisation.
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Critically evaluate the role that e-marketing can play as a management tool, as well as its limitations.
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Demonstrate and employ important workplace skills (e.g. co-operation, teamwork, meeting deadlines, problem solving, project management, presenting professional written and oral case study reports) in case study work.
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Explain and critique the importance of e-marketing in management in a global competitive business environment.
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E-MARKETING
